V8: Don’t Hate
What we saw : People who hated veggies as kids often grow up to be adults who hate vegetables.
What we did : We appealed to the picky adults by calling to their inner child. That little voice in the back of their head that still whines about eating a spear of asparagus or a slice of tomato. Imagine if there was an easier way to digest those veggies, a quick gulp that you can chase with a chicken finger. That cheat is V8.
What I did : I formed the insight, campaign concept, copy and some art direction for this spec campaign for V8 juice.
FILm
This digital pre-roll would be featured before cooking tutorials from HelloFresh or Blue Apron. These kidults need all the culinary help they can get.
AD: Dalena Nguyen