Tesla: AlWAYS AHEAD of the curve
What we saw : Humans have always envisioned the future.
What we did : We know that every generation dreams of the car of the future, the flying Delorean from Back to the Future. Well, Tesla is that car. It brings dreams of the past to the present and embraces innovation from the future. In fact it’s always been ahead of the curve. We created print, out of home and a spectacular stunt on Mars to truly show how far Tesla is in the future.
What I did : I worked as a copywriter for this spec campaign for Tesla. I directly worked on the print copy and also came up with the mars execution.
Magazine + Long Copy
Tesla On Mars
We all know we will eventually colonize Mars. When that happens, Tesla will already be there, ahead of the curve.
Out of Home
AD: Ben Estus CW Partner: Alex Floyd